AdGooroo arms marketers with strategic insight

August 15, 2005 @ 6:14 pm · Filed under Keyword Research

AdGooroo's SEM Insight™ maps the search landscape and arms you with the strategic insight and quantifiable metrics you need to stay ahead of the competition. Simply provide a core set of keywords specific to your business and gain access to:

  • Competitors' keywords
  • Natural rankings
  • Real-time industry maps
  • Seasonal tracking
  • Lists of keywords your ads have stopped appearing in
  • Historical archive of all competitors' ads
  • Side-by-side benchmarking of any two campaigns
  • Continuous monitoring for underexposed keywords (high-traffic opportunities)
  • Daily email alerts of important events
  • International Coverage

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Keyword Intelligence enables marketers with keyword tools

August 14, 2005 @ 9:22 am · Filed under Keyword Research

Keyword Intelligence is a new service that helps you build and refine effect keyword strategies, provides local data to give you the edge in understanding other markets, and provides tools to help you manage your keyword data. Accounts start at $90/month.

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AdWords tip: Use negative keywords

August 13, 2005 @ 6:18 pm · Filed under Google AdWords

Negative keywords cause an ad to not be shown if any of the keywords are in the search phrase. Using negative keywords ensures that your ad is only displayed for relevant searches, increasing your CTR and eventually lowering your bid costs.

When setting up negative keywords for your AdWords campaigns, only place one negative keyword per line and precede each keyword with a dash.

Are you using negative keywords yet? 

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