PPC Primer is written by web developer and search marketer 
Have you been solicited lately by ExpoActive?
I've been seeing numerous reports online about people receiving email solicitations from one of the newer players to jump in the PPC pool, ExpoActive. The text of the email goes a little like this:
My company is interested in purchasing ad space on your website. Right now we wanted to find out about placing a text based ad on the page [url].
However we would also be willing to have our ad shown on all pages of your site at your discretion. Currently we would be willing to pay you $ .25 for every click that this ad receives.
If you decide to accept this proposal please create your ExpoActive account using the following dynamic link [link]
After creating your ExpoActive account you will be able to view the actual ad that we would like to place on your website. If you agree to display this Ad on your website you will be provided with a short HTML segment that you simply paste on to your site's pages wherever you believe the Ad would be most effective. In the event that you feel the ad you have been offered would be more relevant on a different website that you operate, it is fine to place it there providing the visitor demographics are similar.
You will then immediately begin earning $ .25 every time a visitor of your website clicks this ad. At any time you will be able to log into your account and view your balance. The money you earn will be sent to you via check or certified money order on a monthly basis.
We hope you choose to accept our proposal, as we look forward to advertising with you ASAP!
Sincerely,
Pete Caxivo
Senior Account Recruitment
ExpoActive
advertising@expoactive.comExpoActive 3571 Far West Blvd. #94
Austin, TX 78731
When I received one of these last week, I finally decided to have a look at the ExpoActive website. Almost immediately I was put off by the site's mediocre appearance and awkwardly written content. Brand impression = two thumbs down.
I did a quick Google search and came up with some forum threads about ExpoActive, as well this review from ppc-forums.com. Hmm, not very impressive.
At this time, I will pass on ExpoActive and advise others to do so as well. Stick with the established players, where the ad inventory is large and diverse, account management tools are advanced, and a credible payout history has been proven. There are more entertaining ways that you can waste some of that surplus of "free time" you have! 