Pay per click advertising, PPC search engine articles

This just in… Yahoo! Search Marketing has just announed the elimination of the $20 monthly minimum spending requirement for Sponsored Search. Previously, all Sponsored Search advertisers were required to spend at least $20 a month in click-through charges. With this new change to their policies, advertisers can now spend as much or as little as they choose, with no minimum to meet.

Google has introduced a new feature in AdWords called Site Targeting. It's simple, but also a little different from anything we've seen from AdWords yet. First, you pick specific websites you want to advertise on, then you pay per impression (CPM) or cost per thousand times your ad is shown–not per click.

What's so different about Site Targeting?

Previously with PPC, you were limited by the fact that a potential customer has to be actively looking for you or your product in order to find you. With Site Targeting, you can place your ad on specific websites and gain exposure to users who weren't actively searching for you but are interested in your offering. Simply put, the implications are huge!