What's the #1 mistake people make with AdWords? Too many keywords!

Google doesn't want advertisers to clog up their system with thousands of keywords, especially if the ads aren't getting good click-through. Since no single ad can possibly be a good match for all those different keywords, overloading thekeywords for an ad ruins your CTR and causes Google to put your keywords put on hold or disable them. 

The solution? Write ads just for ONE keyword. Take your high traffic keywords and put them into their own group, and write ads specifically for that keyword. This technique will often double or triple your CTR.

Remember: 95% of your traffic comes from 5% of your keywords. Therefore, optimizing your top 20 keywords can transform your campaigns' clicks!