PPC Primer is written by web developer and search marketer 
Click fraud victims need powerful allies
I was just reading an article over at Wired penned by Adam Penenburg about click fraud. What stood out for me was the last paragraph:
"What can a victim of click fraud do? One solution bandied about at the conference seemed simple enough. Contest the charges on your credit card as fraudulent. If enough merchants did it, they could enlist powerful allies: American Express, Visa and MasterCard, who would likely pressure the other search engines to do something about it."
Sounds like a great idea to me!
