Comments on: Advantages of PPC http://www.ppcprimer.com/2005/get-primed/advantages-of-ppc Get primed for effective pay per click marketing! Thu, 21 Aug 2008 04:52:35 +0000 http://wordpress.org/?v=2.0.11 by: PPC primer http://www.ppcprimer.com/2005/get-primed/advantages-of-ppc#comment-26 Sun, 22 Jan 2006 03:16:10 +0000 http://www.ppcprimer.com/2005/get-primed/advantages-of-ppc#comment-26 Thanks for your comments, Steve! You're quite right of course: effective landing pages are crucial to PPC success. My brief post didn't address this, and so I thank you for amending it with such important information! cheers SAM :) Thanks for your comments, Steve! You're quite right of course: effective landing pages are crucial to PPC success. My brief post didn't address this, and so I thank you for amending it with such important information!
cheers
SAM :)

]]> by: Steve Hudgik http://www.ppcprimer.com/2005/get-primed/advantages-of-ppc#comment-19 Wed, 18 Jan 2006 23:01:03 +0000 http://www.ppcprimer.com/2005/get-primed/advantages-of-ppc#comment-19 You are not exactly teeling the whole story. You say, "No changes to your web site." - Not. Having effective landing pages is critical. And the offer and call to action on your landing pages need to be matched to your ad copy. Yes, you can run PPC ads without setting up targeted landing pages, but you'll not be getting a good value for the money you spend. Pay only for what you get / control over your budget - except for click fraud. High quality traffic - our experience, as well as others, shows that organic search results produce higher quality traffic. Yes, PPC is highly valuable. It is immediate and can be very effective. But, it is best used in conjunction with effective web site design and optimization. It's not as quick and easy as you brief statement implies. You are not exactly teeling the whole story.

You say, "No changes to your web site." - Not. Having effective landing pages is critical. And the offer and call to action on your landing pages need to be matched to your ad copy. Yes, you can run PPC ads without setting up targeted landing pages, but you'll not be getting a good value for the money you spend.

Pay only for what you get / control over your budget - except for click fraud.

High quality traffic - our experience, as well as others, shows that organic search results produce higher quality traffic.

Yes, PPC is highly valuable. It is immediate and can be very effective. But, it is best used in conjunction with effective web site design and optimization. It's not as quick and easy as you brief statement implies.

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