SitePoint have established themselves as a leader in publishing books for web professionals that are fun and easy to read, yet feature in-depth, advanced information about programming, design and marketing. Their latest release, Dan Thies' The Search Engine Marketing Kit, is no exception: The SEM Kit is comprised of more than 250 pages presented in workbook format that contain invaluable knowledge that's suited to search marketing novices and experts alike. Despite the ever-changing nature of this industry, The SEM Kit should remain an excellent and relevant resource for years to come.

While the focus on PPC in the kit is limited to a single chapter (plus references to PPC tools in the appendix), it's a power-packed segment that touches on the basics (intro, major players), intermediate info (third-party management tools, minor players, keyword matching and selection, bid management), and advanced PPC strategies (dayparting, landing pages, testing and CTR boosting).

The best marketers know that a healthy dose of "organic" or natural search marketing strategies paired up with PPC marketing results in the most powerful Internet marketing. In Dan Thies' The Search Engine Marketing Kit, you'll find it all! Plus, for a limited time you also get $150 in clicks from AdWords, Yahoo! and FindWhat. The SEM Kit is highly recommended.

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