10 Worst AdWords Campaign Mistakes

June 20, 2006 @ 10:05 am · Filed under Google AdWords

Tyler Huston has penned an essential article for PPC advertisers over at SitePoint.com: 10 Worst AdWords Campaign Mistakes. According to Huston, the Top 10 Mistakes are:

  1. Creating a long list of less than targeted keywords
  2. Failing to identify unique aspects of your product or service
  3. A lack of keywords in your ad text
  4. Directing users solely to your home page
  5. Creating single ad groups
  6. Utilizing single campaigns
  7. Using broad match only
  8. Failing to optimize ad serving for your ads
  9. Failing to track results
  10. Entering the content network without modifying bids

If you are running AdWords campaigns, run over to SitePoint and read this article!

Comments