Pay per click advertising, PPC search engine articles

Breaking up your keywords into Ad Groups will help you maintain organization and control over your AdWords campaigns. Typically, grouping is done by keyword, though price might be another factor you wish to group by. For each Ad Group you create, devise a list of keywords as well as negative keywords.

For more information about Ad Groups, see the AdWords documentation »

Google AdWords and Yahoo! Search Marketing don't provide much in terms of bid management tools, but thankfully several software packages have emerged that fill the gap quite nicely.

What is bid management software?

Bid management software provides a wealth of functionality aimed at streamlining and simplifying the process of managing your click bids. Features typically include: 

• Cross-engine campaign management: Manage bids for AdWords, Y!SM, MSN, and others all from one interface!
• Automated bid management: The "beef" of any bid management package! Automated bid management tools monitor your positioning and dynamically adjust to fluctuations, including rank management, gap management, bid jamming and dayparting.
• Campaign monitoring
• Global campaign editing
• Conversion tracking tools
• Keyword suggestion tools
• Click fraud monitoring
• Reporting

Natural search:

• Prominent page positioning
• Slow results
• Moderate trust level
• Difficult to attain top positions
• Traffic volume based on position for various keywords
• Low to moderate cost

Paid search:

• Less prominent page positioning 
• Fast results
• Less trust (users perceive paid ranks as being "bought")
• Easier to achieve top results (provided the budget supports this desire)
• Traffic can be quite high for all keywords
• Moderate to high cost