PPC Primer is written by web developer and search marketer 
AdWords introduces Ad Scheduling
The AdWords team has rolled out Ad Scheduling, allowing you to control the days and times your AdWords campaigns appear. For example, you might set your ads to run only on Tuesdays, or from 3:00 until 6:00 pm daily. You'll want to run an hourly report to determine the optimal time slot to generate the most valuable traffic.
Ad Scheduling also includes an advanced feature that lets you adjust pricing for your ads during certain time periods.
For more information about Ad Scheduling, see the AdWords documentation »
