PPC Primer is written by web developer and search marketer 
Give your AdWords campaigns a spring cleaning
If you haven't already, now is a good time to review your Google AdWords campaigns and give your ads a spring cleaning. In April, the AdWords team announced coming changes to their system designed to improve relevancy for Google users.
What do these changes mean to advertisers? In an effort to improve relevancy, the impact of broad matching has decreased. Watch your campaigns; if you see a decline in performance, review your ad copy to ensure that ads are clear and exact. If you are noticing unwanted clicks for certain keywords, add negative keywords to improve targeting.
