Google AdWords Editor version 3 is out!

February 26, 2007 @ 5:05 pm · Filed under Google AdWords

Google quietly released a new version of their handy Google AdWords Editor tool last week (though they only blogged about the release today). If you're not already using this software to manage your AdWords account(s), go get it now!

AdWords Editor is Google's free, downloadable account management desktop application that allows you to make changes, then upload your revised campaigns. The biggest benefits of using AdWords Editor includes the ability to navigate your account(s) quickly and easily via the Mozilla-influenced interface, work offline on your campaigns (perhaps on your next flight?), import/export account snapshots, and collaborate on proposed campaign changes.

Version 3 adds the following features:

  • Add or edit site-targeted campaigns
  • Add or edit negative sites for keyword- and site-targeted campaigns
  • Edit another account while posting or checking your changes
  • Pause or resume individual ads, keywords, and sites
  • See the number of rows you've selected in the data view

You can switch between using the regular AdWords or My Client Center interfaces and AdWords Editor with ease–using the AdWords Editor doesn't mean that you're no longer able to access the regular interfaces.

The AdWords Editor, together with the My Client Center interface, combine to pack quite a 1-2 punch for Google's homegrown account management tools.

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