I have an advanced bidding technique for you that will drastically improve the performance of your campaigns: taking advantage of bid gaps to increase your positioning.

What is a bid gap? A bid gap is the amount of money between two advertisers who are competing for positions on PPC search engine programs.

How can you take advantage of bid gaps? Stop rounding off your bids! When you round your bids off to the nearest nickel or dime, you are doing exactly what your competitors are doing and you're all missing out on the bid gaps. For example, let's consider these ten advertisers:

If you bid $0.26 cents for your ad, you would attain the 9th spot. Increasing your bid to $0.36 however would move you all the way up to position 4.

Knowing that your competitors are mostly sticking to round numbers, you can leapfrog ahead of the pack if you bid using odd numbers. It's an easy technique that can generate almost immediate results for the savvy PPC marketer.