http://www.ppcprimer.com/2007/click-fraud/click-fraud-a-good-reason-to-avoid-googles-content-network Get primed for effective pay per click marketing! Wed, 9 Jul 2008 02:42:48 +0000 http://wordpress.org/?v=2.0.11 http://www.ppcprimer.com/2007/click-fraud/click-fraud-a-good-reason-to-avoid-googles-content-network#comment-1630 Wed, 25 Jul 2007 18:04:38 +0000 http://www.ppcprimer.com/2007/click-fraud/click-fraud-a-good-reason-to-avoid-googles-content-network#comment-1630 [...] Google has made similar strides in allowing more visibility into protecting yourself from click fraud. The biggest piece of this puzzle is of course the Placement Performance Reports and the Site Exclusion Tool. Since there is a lot of chatter that Google’s content network is to blame for an increase in click fraud, these tools allow advertisers to see each site and its performance over time. Then you can then choose whether or not to exclude those sites. Of course there are other things that can be done to mitigate the effects of the content network like separate content from search campaigns, simply bid lower on the content network, and track the content network like a hawk. [...] […] Google has made similar strides in allowing more visibility into protecting yourself from click fraud. The biggest piece of this puzzle is of course the Placement Performance Reports and the Site Exclusion Tool. Since there is a lot of chatter that Google's content network is to blame for an increase in click fraud, these tools allow advertisers to see each site and its performance over time. Then you can then choose whether or not to exclude those sites. Of course there are other things that can be done to mitigate the effects of the content network like separate content from search campaigns, simply bid lower on the content network, and track the content network like a hawk. […]

]]> http://www.ppcprimer.com/2007/click-fraud/click-fraud-a-good-reason-to-avoid-googles-content-network#comment-1628 Wed, 25 Jul 2007 17:10:54 +0000 http://www.ppcprimer.com/2007/click-fraud/click-fraud-a-good-reason-to-avoid-googles-content-network#comment-1628 [...] Google has made similar strides in allowing more visibility into protecting yourself from click fraud. The biggest piece of this puzzle is of course the Placement Performance Reports and the Site Exclusion Tool. Since there is a lot of chatter that Google’s content network is to blame for an increase in click fraud, these tools allow advertisers to see each site and its performance over time. Then you can then choose whether or not to exclude those sites. Of course there are other things that can be done to mitigate the effects of the content network like separate content from search campaigns, simply bid lower on the content network, and track the content network like a hawk (those Placement Performance Reports again). [...] […] Google has made similar strides in allowing more visibility into protecting yourself from click fraud. The biggest piece of this puzzle is of course the Placement Performance Reports and the Site Exclusion Tool. Since there is a lot of chatter that Google's content network is to blame for an increase in click fraud, these tools allow advertisers to see each site and its performance over time. Then you can then choose whether or not to exclude those sites. Of course there are other things that can be done to mitigate the effects of the content network like separate content from search campaigns, simply bid lower on the content network, and track the content network like a hawk (those Placement Performance Reports again). […]

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