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	<title>PPC primer &#187; Ad Copy</title>
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	<link>http://www.ppcprimer.com</link>
	<description>Get primed for effective pay per click marketing!</description>
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		<title>Balancing CTR and conversions with quality ad copy</title>
		<link>http://www.ppcprimer.com/2007/ad-copy/balancing-ctr-and-conversions-with-quality-ad-copy</link>
		<comments>http://www.ppcprimer.com/2007/ad-copy/balancing-ctr-and-conversions-with-quality-ad-copy#comments</comments>
		<pubDate>Wed, 31 Jan 2007 21:41:47 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Ad Copy]]></category>

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		<description><![CDATA[If have an AdWords account, you know that increasing your click-through rate (CTR) will lower your overall cost per click. So, why on earth would anyone want to decrease CTR? If you have a problem with people clicking on your ads but then not following through with a purchase or other desired action, you do [...]]]></description>
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		<title>Increase returns with CPC tweaking and metrics analysis</title>
		<link>http://www.ppcprimer.com/2005/get-primed/increase-returns-with-cpc-tweaking-and-metrics-analysis</link>
		<comments>http://www.ppcprimer.com/2005/get-primed/increase-returns-with-cpc-tweaking-and-metrics-analysis#comments</comments>
		<pubDate>Wed, 29 Jun 2005 22:20:50 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Ad Copy]]></category>
		<category><![CDATA[Bid Management]]></category>
		<category><![CDATA[Get Primed!]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/?p=27</guid>
		<description><![CDATA[It&#039;s easy to get caught up in the rising costs of PPC marketing. Unfortunately, it&#039;s something we&#039;ll just have to get used to as recent reports indicate that PPC will only get more expensive as more players enter the field and the competition gets stiffer. Don&#039;t despair just yet, because there is something you can [...]]]></description>
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		<title>Adding zest to your ad copy</title>
		<link>http://www.ppcprimer.com/2005/ad-copy/adding-zest-to-your-ad-copy</link>
		<comments>http://www.ppcprimer.com/2005/ad-copy/adding-zest-to-your-ad-copy#comments</comments>
		<pubDate>Mon, 06 Jun 2005 20:29:16 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Ad Copy]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/?p=21</guid>
		<description><![CDATA[John Alexander has a new article published over at searchengineguide.com, Easy Tips for Adding some Zest to your Click Through Ratios. While the focus on the article is the optimization of title tags for organic search engine optimization, the same principles can be applied very effectively for writing PPC ad copy. 
Copyright &#169; 2010 PPC [...]]]></description>
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		<title>Ad Style and Relevancy Guidelines</title>
		<link>http://www.ppcprimer.com/2005/get-primed/ad-style-and-relevancy-guidelines</link>
		<comments>http://www.ppcprimer.com/2005/get-primed/ad-style-and-relevancy-guidelines#comments</comments>
		<pubDate>Sun, 08 May 2005 23:21:50 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Ad Copy]]></category>
		<category><![CDATA[Get Primed!]]></category>

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		<description><![CDATA[All pay-per-click engines have guides as to the style of your ads and the relevancy which determine what words you can bid on for your website.
You should use correct English grammar and a normal writing style, as you would in an essay or letter. Avoid excessive capitalization, exclamation marks, or superlatives (don&#039;t use &#34;CHEAP&#34;, &#34;Buy [...]]]></description>
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