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	<title>PPC primer &#187; Bid Management</title>
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	<link>http://www.ppcprimer.com</link>
	<description>Get primed for effective pay per click marketing!</description>
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		<title>Reducing PPC costs</title>
		<link>http://www.ppcprimer.com/2007/bid-management/reducing-ppc-costs</link>
		<comments>http://www.ppcprimer.com/2007/bid-management/reducing-ppc-costs#comments</comments>
		<pubDate>Tue, 05 Jun 2007 17:46:53 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Bid Management]]></category>

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		<description><![CDATA[What advertiser isn&#039;t interested in reducing PPC costs? After my last post about the benefits of setting a high daily budget, I thought it would be useful if I posted a couple of ideas about controlling costs without reducing your daily budget.
The best methods for cost control include pausing poor performing ads and ad groups, [...]]]></description>
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		<title>Aim high with your daily budget</title>
		<link>http://www.ppcprimer.com/2007/bid-management/aim-high-with-your-daily-budget</link>
		<comments>http://www.ppcprimer.com/2007/bid-management/aim-high-with-your-daily-budget#comments</comments>
		<pubDate>Tue, 05 Jun 2007 17:01:40 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Bid Management]]></category>
		<category><![CDATA[Google AdWords]]></category>

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		<description><![CDATA[A common mistake that many new AdWords advertisers make is to set their daily budget too low. Remember, your daily budget instructs the AdWords system as to how often your ads should be displayed throughout the day. If your daily budget is low, AdWords will deliver your ads evenly throughout the day (provided you have [...]]]></description>
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		<title>Leapfrog ahead of competitors with bid gaps</title>
		<link>http://www.ppcprimer.com/2007/bid-management/leapfrog-ahead-of-competitors-with-bid-gaps</link>
		<comments>http://www.ppcprimer.com/2007/bid-management/leapfrog-ahead-of-competitors-with-bid-gaps#comments</comments>
		<pubDate>Tue, 05 Jun 2007 01:19:30 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Bid Management]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2007/bid-management/leapfrog-ahead-of-competitors-with-bid-gaps</guid>
		<description><![CDATA[I have an advanced bidding technique for you that will drastically improve the performance of your campaigns: taking advantage of bid gaps to increase your positioning.
What is a bid gap? A bid gap is the amount of money between two advertisers who are competing for positions on PPC search engine programs.
How can you take advantage [...]]]></description>
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		<title>The benefits of bid management software</title>
		<link>http://www.ppcprimer.com/2006/bid-management/the-benefits-of-bid-management-software</link>
		<comments>http://www.ppcprimer.com/2006/bid-management/the-benefits-of-bid-management-software#comments</comments>
		<pubDate>Sat, 26 Aug 2006 23:18:59 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Bid Management]]></category>

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		<description><![CDATA[Google AdWords and Yahoo! Search Marketing don&#039;t provide much in terms of bid management tools, but thankfully several software packages have emerged that fill the gap quite nicely. 
What is bid management software?
Bid management software provides a wealth of functionality aimed at streamlining and simplifying the process of managing your click bids. Features typically include:&#160;

Cross-engine [...]]]></description>
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		<title>Using the PPC Calculator</title>
		<link>http://www.ppcprimer.com/2005/bid-management/using-the-ppc-calculator</link>
		<comments>http://www.ppcprimer.com/2005/bid-management/using-the-ppc-calculator#comments</comments>
		<pubDate>Fri, 15 Jul 2005 01:04:40 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Bid Management]]></category>

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		<description><![CDATA[Jennifer Laycock has penned a good explanation of how to use the PPC Calculator tool.
Copyright &#169; 2010 PPC primer


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]]></description>
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		<title>Increase returns with CPC tweaking and metrics analysis</title>
		<link>http://www.ppcprimer.com/2005/get-primed/increase-returns-with-cpc-tweaking-and-metrics-analysis</link>
		<comments>http://www.ppcprimer.com/2005/get-primed/increase-returns-with-cpc-tweaking-and-metrics-analysis#comments</comments>
		<pubDate>Wed, 29 Jun 2005 22:20:50 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Ad Copy]]></category>
		<category><![CDATA[Bid Management]]></category>
		<category><![CDATA[Get Primed!]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/?p=27</guid>
		<description><![CDATA[It&#039;s easy to get caught up in the rising costs of PPC marketing. Unfortunately, it&#039;s something we&#039;ll just have to get used to as recent reports indicate that PPC will only get more expensive as more players enter the field and the competition gets stiffer. Don&#039;t despair just yet, because there is something you can [...]]]></description>
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		</item>
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		<title>The #1 mistake with AdWords</title>
		<link>http://www.ppcprimer.com/2005/bid-management/the-1-mistake-with-adwords</link>
		<comments>http://www.ppcprimer.com/2005/bid-management/the-1-mistake-with-adwords#comments</comments>
		<pubDate>Mon, 06 Jun 2005 17:51:05 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Bid Management]]></category>
		<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/?p=18</guid>
		<description><![CDATA[What&#039;s the #1 mistake people make with AdWords? Too many keywords!
Google doesn&#039;t want advertisers to clog up their system with thousands of keywords, especially if the ads aren&#039;t getting good click-through. Since no single ad can possibly be a good match for all those different keywords, overloading thekeywords for an ad ruins your CTR and [...]]]></description>
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		<item>
		<title>Managing Your PPC Campaign</title>
		<link>http://www.ppcprimer.com/2005/get-primed/managing-your-ppc-campaign</link>
		<comments>http://www.ppcprimer.com/2005/get-primed/managing-your-ppc-campaign#comments</comments>
		<pubDate>Sun, 08 May 2005 23:44:08 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Bid Management]]></category>
		<category><![CDATA[Get Primed!]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/?p=9</guid>
		<description><![CDATA[One of the major reasons cited by companies for not maximizing their PPC efforts is that they don&#039;t have time to keep watch of their bids on a constant basis. The administration of a PPC campaign (especially one that is spread over more than one PPC search engine) can be a very time-consuming project. If [...]]]></description>
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