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	<title>PPC primer &#187; Click Fraud</title>
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	<description>Get primed for effective pay per click marketing!</description>
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		<title>Click fraud: A good reason to avoid Google&#039;s content network</title>
		<link>http://www.ppcprimer.com/2007/click-fraud/click-fraud-a-good-reason-to-avoid-googles-content-network</link>
		<comments>http://www.ppcprimer.com/2007/click-fraud/click-fraud-a-good-reason-to-avoid-googles-content-network#comments</comments>
		<pubDate>Fri, 18 May 2007 15:45:33 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2007/click-fraud/click-fraud-a-good-reason-to-avoid-googles-content-network</guid>
		<description><![CDATA[A new study has come out that suggests that the problem with click fraud is much bigger than what Google and Yahoo! are admitting to. This article is an interesting read all the way through, but AdWords advertisers will want to pay especially close attention to the end of the piece:
Click fraud doesn&#039;t appear to [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Google loses $1 billion a year to click fraud</title>
		<link>http://www.ppcprimer.com/2007/click-fraud/google-loses-1-billion-a-year-to-click-fraud</link>
		<comments>http://www.ppcprimer.com/2007/click-fraud/google-loses-1-billion-a-year-to-click-fraud#comments</comments>
		<pubDate>Fri, 02 Mar 2007 23:43:22 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2007/click-fraud/google-loses-1-billion-a-year-to-click-fraud</guid>
		<description><![CDATA[According to a post over at Inside AdSense, Google loses about $1 billion US a year to click fraud. Google&#039;s business product manager for trust and safety, Shuman Ghosemajumder, also reported that the rate of click fraud is at less than 10 per cent and,
&#34;We are disclosing these network-wide figures in order to provide greater [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google click fraud settlement update</title>
		<link>http://www.ppcprimer.com/2006/click-fraud/google-click-fraud-settlement-update</link>
		<comments>http://www.ppcprimer.com/2006/click-fraud/google-click-fraud-settlement-update#comments</comments>
		<pubDate>Mon, 22 May 2006 18:30:46 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/?p=45</guid>
		<description><![CDATA[If you purchased AdWords advertising between January 1, 2002 and the present, you are a class member in a class-action lawsuit in the Circuit Court of Miller County, Arkansas. If you didn&#039;t receive it already, you should be receiving an email shortly from clicksettlement@xmr3.com containing links to further information about the negotiated settlement and how [...]]]></description>
		<wfw:commentRss>http://www.ppcprimer.com/2006/click-fraud/google-click-fraud-settlement-update/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Click fraud detection companies</title>
		<link>http://www.ppcprimer.com/2005/click-fraud/click-fraud-detection-companies</link>
		<comments>http://www.ppcprimer.com/2005/click-fraud/click-fraud-detection-companies#comments</comments>
		<pubDate>Fri, 22 Jul 2005 18:43:29 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Click Fraud]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2005/click-fraud/click-fraud-detection-companies</guid>
		<description><![CDATA[Understanding how to thwart click fraud via metrics alone is a complex and laborious task. Click fraud detection companies offer an affordable and effective option for marketers who want to initate auditing without having to understand all the mechanics behind it.

WhosClickingWho.com &#8211; This fraud detector tracks all PPC search engines, detects multiple IP&#039;s. They also [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sr VP of Marketing at BlowSearch.com on click fraud</title>
		<link>http://www.ppcprimer.com/2005/click-fraud/sr-vp-of-marketing-at-blowsearchcom-on-click-fraud</link>
		<comments>http://www.ppcprimer.com/2005/click-fraud/sr-vp-of-marketing-at-blowsearchcom-on-click-fraud#comments</comments>
		<pubDate>Fri, 08 Jul 2005 16:31:19 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Click Fraud]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/click-fraud/sr-vp-of-marketing-at-blowsearchcom-on-click-fraud</guid>
		<description><![CDATA[It&#039;s a longer read than the average blog post, but Joe Holcomb&#039;s assessment of the current state of click fraud is worth more than a glance. It&#039;s interesting to hear the observations of someone who sits on both the advertiser and PPC engine side of the fence. 
The solution to click fraud according to Joe?
&#34;The [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Google wins click fraud case</title>
		<link>http://www.ppcprimer.com/2005/click-fraud/google-wins-click-fraud-case</link>
		<comments>http://www.ppcprimer.com/2005/click-fraud/google-wins-click-fraud-case#comments</comments>
		<pubDate>Fri, 08 Jul 2005 15:50:34 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Click Fraud]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/?p=32</guid>
		<description><![CDATA[Google has won its suit against Auction Experts, an AdSense partner publisher that Google accused of deliberate click fraud. Google alleged that Auctions Expert hired dozens of people to click on the site&#039;s ads, totalling upwards of $50,000 in click revenue. More information from WebProNews.
Copyright &#169; 2010 PPC primer


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]]></description>
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		<title>Click fraud victims need powerful allies</title>
		<link>http://www.ppcprimer.com/2005/click-fraud/click-fraud-victims-need-powerful-allies</link>
		<comments>http://www.ppcprimer.com/2005/click-fraud/click-fraud-victims-need-powerful-allies#comments</comments>
		<pubDate>Fri, 01 Jul 2005 17:48:29 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Click Fraud]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/click-fraud/click-fraud-victims-need-powerful-allies</guid>
		<description><![CDATA[I was just reading an article over at Wired penned by Adam Penenburg about click fraud. What stood out for me was the last paragraph:
&#34;What can a victim of click fraud do? One solution bandied about at the conference seemed simple enough. Contest the charges on your credit card as fraudulent. If enough merchants did [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google sued over click fraud</title>
		<link>http://www.ppcprimer.com/2005/click-fraud/google-sued-over-click-fraud</link>
		<comments>http://www.ppcprimer.com/2005/click-fraud/google-sued-over-click-fraud#comments</comments>
		<pubDate>Fri, 01 Jul 2005 17:42:40 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Click Fraud]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/?p=30</guid>
		<description><![CDATA[On June 24, Click Defense Inc. filed a lawsuit, which also seeks class action status, against Google claiming that the search engine giant has failed to protect users of its advertising program from click fraud. 
As Nathan Weinberg of BlogNewsChannel points out, Click Defense&#039;s actions are curious given that they profit from click fraud&#8211;without it, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to detect and deal with click fraud</title>
		<link>http://www.ppcprimer.com/2005/click-fraud/how-to-detect-and-deal-with-click-fraud</link>
		<comments>http://www.ppcprimer.com/2005/click-fraud/how-to-detect-and-deal-with-click-fraud#comments</comments>
		<pubDate>Thu, 02 Jun 2005 00:32:28 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Click Fraud]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/?p=16</guid>
		<description><![CDATA[PPC fraud seems to be everywhere in the news these days. What can advertisers do to detect and deal with click fraud? Marketing expert Dr. Ralph Wilson recommends looking for patterns in your clicks that might indicate fraud and present that data to the PPC engine you&#039;re dealing with. He also suggests partnering with click [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tracking Clicks and Click Fraud</title>
		<link>http://www.ppcprimer.com/2005/get-primed/tracking-clicks-and-click-fraud</link>
		<comments>http://www.ppcprimer.com/2005/get-primed/tracking-clicks-and-click-fraud#comments</comments>
		<pubDate>Sun, 08 May 2005 23:31:51 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[Get Primed!]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/?p=8</guid>
		<description><![CDATA[Tracking your ads&#039; clicks gives you reliable information about how well your campaign is performing. PPC engines include some detailed tracking information in your advertiser&#039;s control panel. To capture a maximum amount of data, it is advisable to also install statistical tracking on your website and record your referring URLs.
Most of the time, you&#039;ll notice [...]]]></description>
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