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	<title>PPC primer &#187; Commentary</title>
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	<description>Get primed for effective pay per click marketing!</description>
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		<title>PPC is growing up</title>
		<link>http://www.ppcprimer.com/2007/commentary/ppc-is-growing-up</link>
		<comments>http://www.ppcprimer.com/2007/commentary/ppc-is-growing-up#comments</comments>
		<pubDate>Tue, 30 Oct 2007 23:59:29 +0000</pubDate>
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		<description><![CDATA[Steve Rubel initiated a discussion on his blog recently with a prediction about a looming PPC recession. According to Rubel, these are the five reasons that the PPC market will cool:

Clutter
Declining Relevance of Traffic/Transition to Cost Per Action
Rising Costs
Marketers Using Different Ad Formats (video, social marketing)
Search Ads Are Viewed as Untrustworthy

I don&#039;t agree with Rubel&#039;s [...]]]></description>
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