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	<title>PPC primer &#187; Get Primed!</title>
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	<link>http://www.ppcprimer.com</link>
	<description>Get primed for effective pay per click marketing!</description>
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		<title>Split testing: What to test?</title>
		<link>http://www.ppcprimer.com/2007/get-primed/split-testing-what-to-test</link>
		<comments>http://www.ppcprimer.com/2007/get-primed/split-testing-what-to-test#comments</comments>
		<pubDate>Wed, 24 Jan 2007 22:31:01 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Get Primed!]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2007/get-primed/split-testing-what-to-test</guid>
		<description><![CDATA[There&#039;s plenty of information out there about what A/B split testing is, but the ultimate success of your testing will be largely determined by what you test. So, how do you know where to start with your testing?
First, identify which pages of your website you will test. Choose pages that have a specific focus or [...]]]></description>
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		<title>Implementing both PPC and natural search marketing</title>
		<link>http://www.ppcprimer.com/2006/get-primed/implementing-both-ppc-and-natural-search-marketing</link>
		<comments>http://www.ppcprimer.com/2006/get-primed/implementing-both-ppc-and-natural-search-marketing#comments</comments>
		<pubDate>Wed, 13 Sep 2006 18:06:13 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Get Primed!]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2006/get-primed/implementing-both-ppc-and-natural-search-marketing</guid>
		<description><![CDATA[I&#039;m asked this question quite a bit: 
Should I market my new website with PPC advertising, or should I focus on natural search optimization and marketing?

The answer is: You should take advantage of both PPC and SEO. PPC marketing will get you tracffic quickly, allowing you to test the effectiveness of your new site and [...]]]></description>
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		<title>Quick comparison between natural and paid search</title>
		<link>http://www.ppcprimer.com/2006/get-primed/quick-comparison-between-natural-and-paid-search</link>
		<comments>http://www.ppcprimer.com/2006/get-primed/quick-comparison-between-natural-and-paid-search#comments</comments>
		<pubDate>Thu, 17 Aug 2006 02:52:10 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Get Primed!]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2006/get-primed/quick-comparison-between-natural-and-paid-search</guid>
		<description><![CDATA[Natural search:

Prominent page positioning
Slow results
Moderate trust level
Difficult to attain top positions
Traffic volume based on position for various keywords
Low to moderate cost

Paid search:

Less prominent page positioning&#160;
Fast results
Less trust (users perceive paid ranks as being &#34;bought&#34;)
Easier to achieve top results (provided the budget supports this desire)
Traffic can be quite high for all keywords
Moderate to high cost&#160;

Copyright &#169; [...]]]></description>
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		<title>4 Tips for creating effective landing pages</title>
		<link>http://www.ppcprimer.com/2006/get-primed/4-tips-for-creating-effective-landing-pages</link>
		<comments>http://www.ppcprimer.com/2006/get-primed/4-tips-for-creating-effective-landing-pages#comments</comments>
		<pubDate>Sat, 06 May 2006 11:41:14 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Get Primed!]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2006/get-primed/4-tips-for-creating-effective-landing-pages</guid>
		<description><![CDATA[Targeted landing pagesDon&#039;t send users to your home page! Send them to a page that is optimized for the content of your ad.
Make broad topics narrowIf your website is all about cars, create PPC campaigns that are tightly themed to more specific content, for example &#34;sports cars&#34;.
Split testingTest, test, test. Changing one word can double [...]]]></description>
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		<title>8 Tips for planning a PPC campaign</title>
		<link>http://www.ppcprimer.com/2005/get-primed/8-tips-for-planning-a-ppc-campaign</link>
		<comments>http://www.ppcprimer.com/2005/get-primed/8-tips-for-planning-a-ppc-campaign#comments</comments>
		<pubDate>Fri, 04 Nov 2005 23:20:27 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Get Primed!]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2005/get-primed/8-tips-for-planning-a-ppc-campaign</guid>
		<description><![CDATA[I&#039;m a firm believer in being prepared, whether its for a camping trip or a PPC campaign. Here are some 8 quick tips for planning a successful PPC campaign.
Define your unique selling propositionHow do you stand out fro the crowd?
Define your PPC goals and objectives in measureable terms Examples: Increase traffic X percent, acquire X [...]]]></description>
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		<title>Vertical PPC</title>
		<link>http://www.ppcprimer.com/2005/get-primed/vertical-ppc</link>
		<comments>http://www.ppcprimer.com/2005/get-primed/vertical-ppc#comments</comments>
		<pubDate>Fri, 08 Jul 2005 16:08:42 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Get Primed!]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/get-primed/vertical-ppc</guid>
		<description><![CDATA[With PPC marketing gaining steam, it&#039;s not a surprise that several new PPC engines are emerging that allow advertisers to target specific audiences within a vertical sector. Vertical PPC might prove to be an excellent model for your marketing efforts, depending on your industry. Duncan Parry over at PayPerClickAnalyst.com uncovers a few vertical PPC engines [...]]]></description>
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		<title>Advantages of PPC</title>
		<link>http://www.ppcprimer.com/2005/get-primed/advantages-of-ppc</link>
		<comments>http://www.ppcprimer.com/2005/get-primed/advantages-of-ppc#comments</comments>
		<pubDate>Wed, 29 Jun 2005 23:43:42 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Get Primed!]]></category>

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		<description><![CDATA[With all the talk of rising costs to play the PPC game, why should anyone bother? For those of you who are thinking about getting started with PPC marketing but need a little encouragement, I offer you the following advantages of the platform to consider:

It&#039;s easy to get started: Create an account and get going! [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Dramatically improve conversions with landing pages</title>
		<link>http://www.ppcprimer.com/2005/get-primed/increase-conversions-with-landing-pages</link>
		<comments>http://www.ppcprimer.com/2005/get-primed/increase-conversions-with-landing-pages#comments</comments>
		<pubDate>Wed, 29 Jun 2005 23:21:05 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Get Primed!]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/get-primed/increase-conversions-with-landing-pages</guid>
		<description><![CDATA[Search Engine Guide Editor Jennifer Laycock wrote a recent article that stands as an excellent argument for using targeted landing pages:
&#34;[Using targeted landing pages] could mean the difference between a 2% conversion rate and a 10% conversion rate. Study after study shows that the less clicks you place between your visitor and a purchase, the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Increase returns with CPC tweaking and metrics analysis</title>
		<link>http://www.ppcprimer.com/2005/get-primed/increase-returns-with-cpc-tweaking-and-metrics-analysis</link>
		<comments>http://www.ppcprimer.com/2005/get-primed/increase-returns-with-cpc-tweaking-and-metrics-analysis#comments</comments>
		<pubDate>Wed, 29 Jun 2005 22:20:50 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Ad Copy]]></category>
		<category><![CDATA[Bid Management]]></category>
		<category><![CDATA[Get Primed!]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/?p=27</guid>
		<description><![CDATA[It&#039;s easy to get caught up in the rising costs of PPC marketing. Unfortunately, it&#039;s something we&#039;ll just have to get used to as recent reports indicate that PPC will only get more expensive as more players enter the field and the competition gets stiffer. Don&#039;t despair just yet, because there is something you can [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Dan Thies posts review of new PPC book</title>
		<link>http://www.ppcprimer.com/2005/get-primed/dan-thies-posts-review-of-new-ppc-book</link>
		<comments>http://www.ppcprimer.com/2005/get-primed/dan-thies-posts-review-of-new-ppc-book#comments</comments>
		<pubDate>Wed, 15 Jun 2005 15:59:45 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Get Primed!]]></category>
		<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/?p=24</guid>
		<description><![CDATA[Dan Thies has posted a quick review of Boris Mordkovich&#039;s PPC Search Engine Marketing Handbook. Thies calls the paperback a &#34;gem&#34;, and &#34;a nice introduction to PPC, with clear and concise discussions of the standard strategy &#38; tactics&#34;.
Copyright &#169; 2010 PPC primer


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