<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>PPC primer &#187; Landing Page Optimization</title>
	<atom:link href="http://www.ppcprimer.com/category/landing-page-optimization/feed" rel="self" type="application/rss+xml" />
	<link>http://www.ppcprimer.com</link>
	<description>Get primed for effective pay per click marketing!</description>
	<lastBuildDate>Fri, 25 Apr 2008 03:40:16 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>How one easy tweak can lower your AdWords costs</title>
		<link>http://www.ppcprimer.com/2008/google-adwords/how-one-easy-tweak-can-lower-your-adwords-costs</link>
		<comments>http://www.ppcprimer.com/2008/google-adwords/how-one-easy-tweak-can-lower-your-adwords-costs#comments</comments>
		<pubDate>Fri, 25 Apr 2008 03:40:16 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2008/google-adwords/how-one-easy-tweak-can-lower-your-adwords-costs</guid>
		<description><![CDATA[AdWords Quality Score (QS) is a complex variable that is assigned to each of your keywords and ultimately influences both your ad position and your minimum bids. Exactly how your QS is calculated remains a closely guarded Google secret, but there are still many methods available that will help you improve your QS, and thus [...]]]></description>
		<wfw:commentRss>http://www.ppcprimer.com/2008/google-adwords/how-one-easy-tweak-can-lower-your-adwords-costs/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Two ways to generate more conversions</title>
		<link>http://www.ppcprimer.com/2008/landing-page-optimization/two-ways-to-generate-more-conversions</link>
		<comments>http://www.ppcprimer.com/2008/landing-page-optimization/two-ways-to-generate-more-conversions#comments</comments>
		<pubDate>Wed, 23 Apr 2008 17:09:43 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2008/landing-page-optimization/two-ways-to-generate-more-conversions</guid>
		<description><![CDATA[There are two ways that you can convince a prospect to follow through and act on your landing pages:

You can tell the prospect that your product is the best.
You can tell a great story and let the prospect come to their own conclusion about the value you are offering.

Which method do you think works the [...]]]></description>
		<wfw:commentRss>http://www.ppcprimer.com/2008/landing-page-optimization/two-ways-to-generate-more-conversions/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>
