Pay per click advertising, PPC search engine articles

Microsoft's Steve Ballmer announced the U.S. launch of the newly christened Microsoft adCenter (formerly MSN adCenter) yesterday at the Strategic Account Summit. The MAC website claims that Microsoft's new ad platform will boldly change the landscape of the search industry.

The new service provides all the advertising for MSN.com and it's affiliated websites, so if you want to get your product or service in front of MSN users, start learning about adCenter now.

Trials of the new system in the UK market will proceed in June. 

A more detailed account of this story is available on the Search Engine Watch Blog and is a recommended read.