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	<title>PPC primer &#187; Reviews</title>
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	<link>http://www.ppcprimer.com</link>
	<description>Get primed for effective pay per click marketing!</description>
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		<title>The Ultimate Guide to Google AdWords</title>
		<link>http://www.ppcprimer.com/2007/reviews/the-ultimate-guide-to-google-adwords</link>
		<comments>http://www.ppcprimer.com/2007/reviews/the-ultimate-guide-to-google-adwords#comments</comments>
		<pubDate>Sat, 11 Aug 2007 01:03:17 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2007/reviews/the-ultimate-guide-to-google-adwords</guid>
		<description><![CDATA[Perry Marshall is one of the best known AdWords experts around, so I was excited to get my hands on a copy of his book, The Ultimate Guide to Google AdWords (co-authored by Bryan Todd). My first impression was good: the book has a nice feel in your hands, it&#039;s well laid out and it&#039;s [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>In Review: ClickMuse AdWords Optimizer</title>
		<link>http://www.ppcprimer.com/2007/google-adwords/in-review-clickmuse-adwords-optimizer</link>
		<comments>http://www.ppcprimer.com/2007/google-adwords/in-review-clickmuse-adwords-optimizer#comments</comments>
		<pubDate>Sat, 14 Apr 2007 00:11:00 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2007/google-adwords/in-review-clickmuse-adwords-optimizer</guid>
		<description><![CDATA[As a search marketer, I manage a large number of Google AdWords Ad Groups for my clients. Crunching the numbers to split test each and every one of those Ad Groups was once a laborious manual process, but no more! 
I recently discovered the ClickMuse AdWords Optimizer does the heavy lifting for me, and it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Trends: Keyword/phrase comparison tool</title>
		<link>http://www.ppcprimer.com/2006/reviews/google-trends-keywordphrase-comparison-tool</link>
		<comments>http://www.ppcprimer.com/2006/reviews/google-trends-keywordphrase-comparison-tool#comments</comments>
		<pubDate>Mon, 15 May 2006 16:49:18 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/?p=44</guid>
		<description><![CDATA[On May 10, Google Labs released Google Trends, a simple to use tool that provides keyword or keyphrase comparisons. This can be very useful in determining the best keywords and phrases to target with your PPC campaigns. Just enter two keywords or phrases separated by a comma and Trends will spit out a nice chart [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cool tool: Keyword Lizard</title>
		<link>http://www.ppcprimer.com/2006/reviews/cool-tool-keyword-lizard</link>
		<comments>http://www.ppcprimer.com/2006/reviews/cool-tool-keyword-lizard#comments</comments>
		<pubDate>Mon, 15 May 2006 02:29:49 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Reviews]]></category>

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		<description><![CDATA[The most common phrases targeted by PPC advertisers quickly escalate in price. You can still obtain low-priced clicks though if you&#039;re able to develop a large list of key phrases that fewer advertisers are bidding on. Keyword Lizard is a free keyword tool designed to expand your keyword lists by creating every possible combination of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Have you been solicited lately by ExpoActive?</title>
		<link>http://www.ppcprimer.com/2005/reviews/have-you-been-solicited-lately-by-expoactive</link>
		<comments>http://www.ppcprimer.com/2005/reviews/have-you-been-solicited-lately-by-expoactive#comments</comments>
		<pubDate>Mon, 26 Sep 2005 21:03:48 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2005/reviews/have-you-been-solicited-lately-by-expoactive</guid>
		<description><![CDATA[I&#039;ve been seeing numerous reports online about people receiving email solicitations from one of the newer players to jump in the PPC pool, ExpoActive. The text of the email goes a little like this:
 My company is interested in purchasing ad space on your website. Right now we wanted to find out about placing a [...]]]></description>
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		<slash:comments>13</slash:comments>
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		<title>Dan Thies posts review of new PPC book</title>
		<link>http://www.ppcprimer.com/2005/get-primed/dan-thies-posts-review-of-new-ppc-book</link>
		<comments>http://www.ppcprimer.com/2005/get-primed/dan-thies-posts-review-of-new-ppc-book#comments</comments>
		<pubDate>Wed, 15 Jun 2005 15:59:45 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Get Primed!]]></category>
		<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/?p=24</guid>
		<description><![CDATA[Dan Thies has posted a quick review of Boris Mordkovich&#039;s PPC Search Engine Marketing Handbook. Thies calls the paperback a &#34;gem&#34;, and &#34;a nice introduction to PPC, with clear and concise discussions of the standard strategy &#38; tactics&#34;.
Copyright &#169; 2010 PPC primer


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]]></description>
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		<title>Review: SitePoint&#039;s The SEM Kit</title>
		<link>http://www.ppcprimer.com/2005/get-primed/review-sitepoints-the-sem-kit</link>
		<comments>http://www.ppcprimer.com/2005/get-primed/review-sitepoints-the-sem-kit#comments</comments>
		<pubDate>Mon, 06 Jun 2005 18:19:15 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Get Primed!]]></category>
		<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://www.ppcprimer.com/?p=19</guid>
		<description><![CDATA[SitePoint have established themselves as a leader in publishing books for web professionals that are fun and easy to read, yet feature in-depth, advanced information about programming, design and marketing. Their latest release, Dan Thies&#039; The Search Engine Marketing Kit, is no exception: The SEM Kit is comprised of more than 250 pages presented in [...]]]></description>
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		<slash:comments>0</slash:comments>
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