Pay per click advertising, PPC search engine articles

As a search marketer, I manage a large number of Google AdWords Ad Groups for my clients. Crunching the numbers to split test each and every one of those Ad Groups was once a laborious manual process, but no more!

I recently discovered the ClickMuse AdWords Optimizer does the heavy lifting for me, and it does it all automatically and for free. This extremely useful tool studies your clickthrough rates based on AdWords Reports and makes recommendations about which ad variations are performing better than others, giving you a clear and concise path to better CTR performance.

The AdWords Optimizer is a snap to setup and its recommendations are easy to understand, even for the new AdWords advertiser. Simply create a free account, then follow the step-by-step instructions to generate automatic reports within your AdWords account to be sent to your AdWords Optimizer account. Then, sit back and wait for the AdWords Optimizer to send you automatic optimization email alerts!

Its important to note that the AdWords Optimizer only analyzes your CTR–it does not take into account your conversion rate. As such, you shouldn't accept its recommendations blindly since a low CTR ad can generate high conversions. That being said, the AdWords Optimizer can still provide extremely useful insight into your campaigns.

When I think about how much time I've wasted manually drilling down through my AdWords stats to arrive at the same conclusions recommended by this free tool… well, needless to say the AdWords Optimizer has been an absolutely huge time-saver for me! If you only use one third-party AdWords tool for your next campaign, make it the ClickMuse AdWords Opitimizer!