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	<title>PPC primer &#187; Yahoo! SM</title>
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	<description>Get primed for effective pay per click marketing!</description>
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		<title>Yahoo! Search Marketing announces new account structure</title>
		<link>http://www.ppcprimer.com/2006/yahoo-sm/yahoo-search-marketing-announces-new-account-structure</link>
		<comments>http://www.ppcprimer.com/2006/yahoo-sm/yahoo-search-marketing-announces-new-account-structure#comments</comments>
		<pubDate>Mon, 02 Oct 2006 15:41:24 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Yahoo! SM]]></category>

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		<description><![CDATA[Yahoo! Search Marketing has just announced that significant enhancements to the Sponsored Search account structure are on the way soon. 
Account upgrades will take place in the fourth quarter of 2006 and will introduce new terminology, and change the way that you manage your account: performance optimizations will be made at the account, campaign ad [...]]]></description>
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		<title>Yahoo! SM dumps monthly minimum spending requirement</title>
		<link>http://www.ppcprimer.com/2005/yahoo-sm/yahoo-sm-dumps-monthly-minimum-spending-requirement</link>
		<comments>http://www.ppcprimer.com/2005/yahoo-sm/yahoo-sm-dumps-monthly-minimum-spending-requirement#comments</comments>
		<pubDate>Thu, 20 Oct 2005 22:34:57 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
				<category><![CDATA[Yahoo! SM]]></category>

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		<description><![CDATA[This just in&#8230; Yahoo! Search Marketing has just announed the elimination of the $20 monthly minimum spending requirement for Sponsored Search. Previously, all Sponsored Search advertisers were required to spend at least $20 a month in click-through charges. With this new change to their policies, advertisers can now spend as much or as little as [...]]]></description>
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