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	<title>PPC primer</title>
	<link>http://www.ppcprimer.com</link>
	<description>Get primed for effective pay per click marketing!</description>
	<pubDate>Fri, 25 Apr 2008 03:40:16 +0000</pubDate>
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		<title>How one easy tweak can lower your AdWords costs</title>
		<link>http://feeds.feedburner.com/~r/ppcprimer/~3/277355337/how-one-easy-tweak-can-lower-your-adwords-costs</link>
		<comments>http://www.ppcprimer.com/2008/google-adwords/how-one-easy-tweak-can-lower-your-adwords-costs#comments</comments>
		<pubDate>Fri, 25 Apr 2008 03:40:16 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
		
		<category>Google AdWords</category>

		<category>Landing Page Optimization</category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2008/google-adwords/how-one-easy-tweak-can-lower-your-adwords-costs</guid>
		<description><![CDATA[AdWords Quality Score (QS) is a complex variable that is assigned to each of your keywords and ultimately influences both your ad position and your minimum bids. Exactly how your QS is calculated remains a closely guarded Google secret, but there are still many methods available that will help you improve your QS, and thus [...]]]></description>
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		<feedburner:origLink>http://www.ppcprimer.com/2008/google-adwords/how-one-easy-tweak-can-lower-your-adwords-costs</feedburner:origLink></item>
		<item>
		<title>Two ways to generate more conversions</title>
		<link>http://feeds.feedburner.com/~r/ppcprimer/~3/276302893/two-ways-to-generate-more-conversions</link>
		<comments>http://www.ppcprimer.com/2008/landing-page-optimization/two-ways-to-generate-more-conversions#comments</comments>
		<pubDate>Wed, 23 Apr 2008 17:09:43 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
		
		<category>Landing Page Optimization</category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2008/landing-page-optimization/two-ways-to-generate-more-conversions</guid>
		<description><![CDATA[There are two ways that you can convince a prospect to follow through and act on your landing pages:

You can tell the prospect that your product is the best.
You can tell a great story and let the prospect come to their own conclusion about the value you are offering.

Which method do you think works the [...]]]></description>
		<wfw:commentRss>http://www.ppcprimer.com/2008/landing-page-optimization/two-ways-to-generate-more-conversions/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.ppcprimer.com/2008/landing-page-optimization/two-ways-to-generate-more-conversions</feedburner:origLink></item>
		<item>
		<title>Are Google local results cutting into your CTR?</title>
		<link>http://feeds.feedburner.com/~r/ppcprimer/~3/214137299/are-google-local-results-cutting-into-your-ctr</link>
		<comments>http://www.ppcprimer.com/2008/google-adwords/are-google-local-results-cutting-into-your-ctr#comments</comments>
		<pubDate>Thu, 10 Jan 2008 02:19:35 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
		
		<category>Google AdWords</category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2008/google-adwords/are-google-local-results-cutting-into-your-ctr</guid>
		<description><![CDATA[For certain search engine result pages at Google, local results are displayed at the top of the listings alongside a Google map: 
&#160;
I&#039;m running some ad groups right now that according to past results should be generating much higher CTRs than they are. Curiously, the SERPs for the keywords in these ad groups are all [...]]]></description>
		<wfw:commentRss>http://www.ppcprimer.com/2008/google-adwords/are-google-local-results-cutting-into-your-ctr/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.ppcprimer.com/2008/google-adwords/are-google-local-results-cutting-into-your-ctr</feedburner:origLink></item>
		<item>
		<title>PPC is growing up</title>
		<link>http://feeds.feedburner.com/~r/ppcprimer/~3/177434257/ppc-is-growing-up</link>
		<comments>http://www.ppcprimer.com/2007/commentary/ppc-is-growing-up#comments</comments>
		<pubDate>Tue, 30 Oct 2007 23:59:29 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
		
		<category>Commentary</category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2007/commentary/ppc-is-growing-up</guid>
		<description><![CDATA[Steve Rubel initiated a discussion on his blog recently with a prediction about a looming PPC recession. According to Rubel, these are the five reasons that the PPC market will cool:

Clutter
Declining Relevance of Traffic/Transition to Cost Per Action
Rising Costs
Marketers Using Different Ad Formats (video, social marketing)
Search Ads Are Viewed as Untrustworthy

I don&#039;t agree with Rubel&#039;s [...]]]></description>
		<wfw:commentRss>http://www.ppcprimer.com/2007/commentary/ppc-is-growing-up/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.ppcprimer.com/2007/commentary/ppc-is-growing-up</feedburner:origLink></item>
		<item>
		<title>The Ultimate Guide to Google AdWords</title>
		<link>http://feeds.feedburner.com/~r/ppcprimer/~3/142928994/the-ultimate-guide-to-google-adwords</link>
		<comments>http://www.ppcprimer.com/2007/reviews/the-ultimate-guide-to-google-adwords#comments</comments>
		<pubDate>Sat, 11 Aug 2007 01:03:17 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
		
		<category>Reviews</category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2007/reviews/the-ultimate-guide-to-google-adwords</guid>
		<description><![CDATA[Perry Marshall is one of the best known AdWords experts around, so I was excited to get my hands on a copy of his book, The Ultimate Guide to Google AdWords (co-authored by Bryan Todd). My first impression was good: the book has a nice feel in your hands, it&#039;s well laid out and it&#039;s [...]]]></description>
		<wfw:commentRss>http://www.ppcprimer.com/2007/reviews/the-ultimate-guide-to-google-adwords/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.ppcprimer.com/2007/reviews/the-ultimate-guide-to-google-adwords</feedburner:origLink></item>
		<item>
		<title>Reducing PPC costs</title>
		<link>http://feeds.feedburner.com/~r/ppcprimer/~3/122405808/reducing-ppc-costs</link>
		<comments>http://www.ppcprimer.com/2007/bid-management/reducing-ppc-costs#comments</comments>
		<pubDate>Tue, 05 Jun 2007 17:46:53 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
		
		<category>Bid Management</category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2007/bid-management/reducing-ppc-costs</guid>
		<description><![CDATA[What advertiser isn&#039;t interested in reducing PPC costs? After my last post about the benefits of setting a high daily budget, I thought it would be useful if I posted a couple of ideas about controlling costs without reducing your daily budget.
The best methods for cost control include pausing poor performing ads and ad groups, [...]]]></description>
		<wfw:commentRss>http://www.ppcprimer.com/2007/bid-management/reducing-ppc-costs/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.ppcprimer.com/2007/bid-management/reducing-ppc-costs</feedburner:origLink></item>
		<item>
		<title>Aim high with your daily budget</title>
		<link>http://feeds.feedburner.com/~r/ppcprimer/~3/122405809/aim-high-with-your-daily-budget</link>
		<comments>http://www.ppcprimer.com/2007/bid-management/aim-high-with-your-daily-budget#comments</comments>
		<pubDate>Tue, 05 Jun 2007 17:01:40 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
		
		<category>Bid Management</category>

		<category>Google AdWords</category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2007/bid-management/aim-high-with-your-daily-budget</guid>
		<description><![CDATA[A common mistake that many new AdWords advertisers make is to set their daily budget too low. Remember, your daily budget instructs the AdWords system as to how often your ads should be displayed throughout the day. If your daily budget is low, AdWords will deliver your ads evenly throughout the day (provided you have [...]]]></description>
		<wfw:commentRss>http://www.ppcprimer.com/2007/bid-management/aim-high-with-your-daily-budget/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.ppcprimer.com/2007/bid-management/aim-high-with-your-daily-budget</feedburner:origLink></item>
		<item>
		<title>Leapfrog ahead of competitors with bid gaps</title>
		<link>http://feeds.feedburner.com/~r/ppcprimer/~3/122208632/leapfrog-ahead-of-competitors-with-bid-gaps</link>
		<comments>http://www.ppcprimer.com/2007/bid-management/leapfrog-ahead-of-competitors-with-bid-gaps#comments</comments>
		<pubDate>Tue, 05 Jun 2007 01:19:30 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
		
		<category>Bid Management</category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2007/bid-management/leapfrog-ahead-of-competitors-with-bid-gaps</guid>
		<description><![CDATA[I have an advanced bidding technique for you that will drastically improve the performance of your campaigns: taking advantage of bid gaps to increase your positioning.
What is a bid gap? A bid gap is the amount of money between two advertisers who are competing for positions on PPC search engine programs.
How can you take advantage [...]]]></description>
		<wfw:commentRss>http://www.ppcprimer.com/2007/bid-management/leapfrog-ahead-of-competitors-with-bid-gaps/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.ppcprimer.com/2007/bid-management/leapfrog-ahead-of-competitors-with-bid-gaps</feedburner:origLink></item>
		<item>
		<title>Click fraud: A good reason to avoid Google's content network</title>
		<link>http://feeds.feedburner.com/~r/ppcprimer/~3/117751839/click-fraud-a-good-reason-to-avoid-googles-content-network</link>
		<comments>http://www.ppcprimer.com/2007/click-fraud/click-fraud-a-good-reason-to-avoid-googles-content-network#comments</comments>
		<pubDate>Fri, 18 May 2007 15:45:33 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
		
		<category>Click Fraud</category>

		<category>Google AdWords</category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2007/click-fraud/click-fraud-a-good-reason-to-avoid-googles-content-network</guid>
		<description><![CDATA[A new study has come out that suggests that the problem with click fraud is much bigger than what Google and Yahoo! are admitting to. This article is an interesting read all the way through, but AdWords advertisers will want to pay especially close attention to the end of the piece:
Click fraud doesn&#039;t appear to [...]]]></description>
		<wfw:commentRss>http://www.ppcprimer.com/2007/click-fraud/click-fraud-a-good-reason-to-avoid-googles-content-network/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.ppcprimer.com/2007/click-fraud/click-fraud-a-good-reason-to-avoid-googles-content-network</feedburner:origLink></item>
		<item>
		<title>AdWords should show keywords when creating text ads</title>
		<link>http://feeds.feedburner.com/~r/ppcprimer/~3/117194275/adwords-should-show-keywords-when-creating-text-ads</link>
		<comments>http://www.ppcprimer.com/2007/google-adwords/adwords-should-show-keywords-when-creating-text-ads#comments</comments>
		<pubDate>Wed, 16 May 2007 15:56:56 +0000</pubDate>
		<dc:creator>PPC primer</dc:creator>
		
		<category>Google AdWords</category>

		<guid isPermaLink="false">http://www.ppcprimer.com/2007/google-adwords/adwords-should-show-keywords-when-creating-text-ads</guid>
		<description><![CDATA[When crafting your PPC ad copy, you should be incorporating your keywords into your text. Why? Because Google will highlight in bold the keywords in your ad that match the user&#039;s search query. For example, if your ad text is:
Blue Widgets Great Prices on Blue Widgets Free Blue Widget with Every Order www.BlueWidgets.com
and the user [...]]]></description>
		<wfw:commentRss>http://www.ppcprimer.com/2007/google-adwords/adwords-should-show-keywords-when-creating-text-ads/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.ppcprimer.com/2007/google-adwords/adwords-should-show-keywords-when-creating-text-ads</feedburner:origLink></item>
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